Many in funeral service see preneed sales as a way to grow business, give customers what they want and guarantee success into the future. But, just like all other aspects of the profession, the sale and management of preneed accounts is subject to changing economic conditions and customer expectations and desires. In this first part of a two-part roundtable, we checked in with W.H. “Bill” Williams, president and CEO of Funeral Services Inc.; Todd D. Mannix, vice president of sales and marketing for Cooperative Funeral Fund Inc.; Todd Carlson, executive vice president and chief sales officer, Funeral Directors Life Insurance Co.; and Steve Lang, chairman, president and CEO of Homesteaders Life Co., to learn the current trends in preneed sales and what the future might hold. Click here to read the full article…